‘Piece of shit’ is now $2 million in profit for ‘photographer with an eye for color and beauty’
Ray photo studio and engagement photos are now the hottest thing on the web.
The site’s new ad agency, Pigeons and Planes, announced Tuesday that it has signed a three-year, $2.9 million deal with Ray to launch its brand of photography, which was previously known as Photo Studio.
The company says the deal was worth about $1.6 million.
“Ray is the first and only company to build a company out of its photos, and that is truly what makes Ray’s photo agency unique and compelling,” said David Leavitt, president of Pigeon and Planes.
“We are excited to be able to offer our clients the best service possible.”
Ray says it is the largest independent photo agency in the U.S., with a market cap of $5.9 billion.
The photo agency will continue to serve the entertainment and retail sectors.
The launch comes at a critical time for the industry.
Last year, Adobe introduced its photo-editing app Adobe Photoshop Elements, which lets users edit photos with an iPad or iPhone.
Adobe’s move has caused a backlash among photographers, with many photographers complaining that it lacks in-depth editing tools and a lack of user-friendly features.
The software is available in the App Store for $2 a year.
The Adobe app has been criticized for its lack of in-house editing features and its reliance on third-party photo-enhancing software, such as those from Pigeo and Planes and Imgur.
Ray says the new agreement with Pigeones and Planes will make it easier for its clients to get the photo-centric product that they want.
“The industry has become too focused on the digital landscape, and for some photographers, this has become the new norm,” Leavitz said in a statement.
“Our new partnership with Pago & Planes will allow our clients to capture their dreams on film and create stunning, authentic and professional photos that will resonate with millions of consumers.”